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As a senior leader in government, you may not always realize the extent to which your presence plays into your effectiveness in advancing public sector goals. That presence is what builds your reputation, and over time, builds your leadership brand. Your leadership brand is centered on what drives you to lead – it reflects your passions, ideals, strengths, and perceptions from others. It’s what inspires others to follow you, and ultimately, support your agency and the whole of government. A leader’s brand and reputation should also reflect the organization’s mission, vision, and values. The character of your brand is as relevant as your competencies to perform tasks and motivating others. When federal executives like you gain additional responsibility and accountability, it becomes even more important to continuously upgrade and reevaluate your leadership brand.
Through self-assessment, deep reflection, case studies, and small group exercises, you’ll reconnect to your purpose and gain deeper insights into how your reputation and brand impact in the workplace. You’ll learn to define, develop, and implement an executive leadership brand by:
Senior and executive leaders, including GS-15 employees, members of the Senior Executive Service (SES), and equivalents.
Other Competency: Self-AwarenessPre-Course Work: Complete a self-assessment and provide evaluators to assess your brand prior to course.