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Center for Leadership Development
Schedule at a Glance

Personal Branding: Executive Leadership Presence

Schedule

  • May 11-12, 2022 at *ONLINE*, online course, Tuition: $2500  (#25850)   REGISTER
    Synchronous sessions will begin at 8:30am Central Time and end no later than 5:00pm Central Time (this includes breaks and some team-work time)
  • Sep 8-9, 2022 at *ONLINE*, online course, Tuition: $2500  (#25851)   REGISTER
    Synchronous sessions will begin at 8:30am Central Time and end no later than 5:00pm Central Time (this includes breaks and some team-work time)

Overview

As a senior leader in government, you may not always realize the extent to which your presence plays into your effectiveness in advancing public sector goals. That presence is what builds your reputation, and over time, builds your leadership brand.

Your leadership brand is centered on what drives you to lead – it reflects your passions, ideals, strengths, and perceptions from others. It’s what inspires others to follow you, and ultimately, support your agency and the whole of government. A leader’s brand and reputation should also reflect the organization’s mission, vision, and values. The character of your brand is as relevant as your competencies to perform tasks and motivating others.

When federal executives like you gain additional responsibility and accountability, it becomes even more important to continuously upgrade and reevaluate your leadership brand.

How You Will Benefit

Through self-assessment, deep reflection, case studies, and small group exercises, you’ll reconnect to your purpose and gain deeper insights into how your reputation and brand impact in the workplace. You’ll learn to define, develop, and implement an executive leadership brand by:

  • Gaining insight on how others experience your executive leadership presence.
  • Seeing how self-awareness impacts how your see yourself in your leadership role.
  • Identifying characteristics that define and articulate your leadership brand.
  • Exploring behaviors and strategies necessary for developing these reputational and leadership brand competencies.
  • Analyzing others’ perspectives on your leadership effectiveness.
  • Understanding why you might integrate feedback and perceptions from others into how you operate.
  • Strategically calibrating and refining your executive leadership brand.
  • Creating an intentional plan for deployment of your executive leadership brand.

Who Should Attend

Senior and executive leaders, including GS-15 employees, members of the Senior Executive Service (SES), and equivalents.

Additional Information

Other Competency: Self-Awareness

Pre-Course Work: Complete a self-assessment and provide evaluators to assess your brand prior to course.