Click here to skip navigation
Skip Navigation

In This Section

Center for Leadership Development
Schedule at a Glance

Reputation and Brand: Emerging Leader


  • Jun 17-18, 2021 at *ONLINE*, online course, Tuition: $2500  (#25646)   REGISTER
    Eastern Time Zone:
    Day 1 - 8:30 am -5:30 pm
    Day 2 - 8:30 am – 3:30 pm


Realizing your potential in the federal government is an essential part of your commitment to public service.  It is essential to develop your own personal ‘brand’ that will support your leadership development and ability to contribute to the success of your agency.

While competencies represent your ability to perform tasks and motivation demonstrates your willingness to fulfill requirements, your personal leadership brand will determine your ability to articulate your character reflecting your purpose and your identity.  Who you are, how you show up, and what you do determines your reputation.

How You Will Benefit

  • Gain insight on how others see you through developmental feedback.
  • Gain clarity on leadership brand potential.
  • Discover and refine your purpose.
  • Evaluate and create a leadership brand philosophy.
  • Craft a plan for congruent implementation of your brand.

Who Should Attend

GS11-12, project and team leaders, front line supervisors, high potential emerging leaders

Additional Information

Other Competency:  Self-Awareness

Pre-Course Work: Complete a self-assessment and provide evaluators to assess your brand prior to course